If you’ve never used the services of an investment advisor, you may be wondering what to expect.
We work with a five-step “getting started” system that allows plenty of room for your input, which ensures that your goals are front and center at every stage. No two people have exactly the same financial objectives, so we begin by discussing what you want your money to do for you.
First, we determine your investment objectives and define your investor
profile. We’ll start by answering two very simple questions: What
do you want to do with your money, and when do you want to do it?
People invest money for all kinds of reasons: to ensure a comfortable retirement, provide for their children’s university education, buy a home, start a business or launch a project. When you achieve these goals will depend on your age, income and personal situation. For example, you might want to have a down payment for a house accumulated in two or three years, whereas your anticipated retirement date might be twenty-five years away. What you have to do is determine your investment objectives and your investment horizon. Let’s say you want to save X thousand dollars so that you can retire comfortably. That is your investment objective. How far away that retirement is will determine your investment horizon. If you are now 40 and you want to retire at 60, you’re looking at an investment horizon of 20 years.
Now you have to consider the objectives / horizon relationship in terms of your own personality. Ambitious objectives and a short horizon will steer you toward investments with a potential for high returns... and equally high volatility. Are you prepared to deal with the fluctuations and higher risk factor, or would you be better off extending your horizon — or reducing your objectives — and lowering the volatility of your investment returns? The answers to these questions makes it possible to define your investor profile: cautious (you want a reasonable return, but protecting your capital is the top priority); balanced (you’re prepared to consider some investments that are more growth-oriented, accepting that their rates of return will not be guaranteed from the outset); or dynamic (increasing your capital is your top priority, even if that means greater volatility).
Based
on this profile, we can establish your investment policy.
At this point, we need to set the guidelines that will determine what
goes into your portfolio. Your investment policy is like a mission statement
to which we refer whenever it’s time to make an investment decision.
It reflects your objectives, your investment horizon, your investor profile
and other specific details, such as personal tax considerations, other
investments held (pension fund, real estate, small business, etc.) or
current income needs. Your investment policy can also take into account
any other criteria that are important to you (for example, you may decide
to avoid investing in companies whose policies or actions you disagree
with).
Next,
we determine your asset mix. To make sure that you meet
your objectives, your portfolio will include a variety of securities (stocks,
bonds, mutual funds, etc.) in different markets (Canada, the US, Europe,
etc.). The term “asset mix” refers to the proportion in which
each type is purchased. Don’t underestimate the importance of this
stage! The asset mix decision is actually far more important than the
choice of individual securities, in terms of your investment strategy’s
overall success. As explained in step 5, this asset mix decision is reviewed
regularly to take into account current market conditions, as well as any
changes to your personal financial situation.
Now
we can make the investments best suited to your particular
situation. Based on our experience and the research conducted by National
Bank Financial’s analysts and economists, you’ll be presented
with a specific list of investments, given the criteria established in
steps 1-3. You’ll probably have lots of questions, and you will
get straightforward answers. With all the support and input needed, we
will help you make the final decisions and implement them.
Once
your investments are made, we’ll be sure to keep an eye
on them. Your portfolio will be reviewed regularly to make sure
it is consistent with your objectives, and to take advantage of any new
investment opportunities that may be of interest to you. Over time, your
personal situation may change (you may inherit money, lose your job, etc.);
there may also be changes in the economy, securities markets and tax laws.
We keep a close eye on such developments, and any necessary adjustments
to your portfolio will be brought to your attention. At this stage, we’ll
make good use of the information services developed by National Bank Financial
to help you make the best decisions. Remember that the entire National
Bank Financial team is available to you whenever you need it.

